quattro Festkogl Alm

At the most central point of the well-known skiing region Obergurg/Hochgurgl – the so-called "diamond of the Alps" –, Audi joined forces with Designliga, the Munich design office, to create the "quattro Festkogl Alm", a place that makes it possible for visitors to experience the legendary quattro drive at first hand. Designliga is an office for visual communication and interior design. Established in Munich in 2001 by product designer Sasa Stanojcic and communication designer Andreas Döhring, Designliga today is a close-knit team of experienced designers, consultants, interior decorators and architects.

In the "quattro Festkogl Alm", high-tech and the alpine living environment engage in a dialogue that, while presenting images and themes of the alpine countryside in a new way, features a formal design which combines the traditional with the avant-garde and craftsmanship with high-tech production methods. This fittingly staged setting begins with an impulse that spreads geometrically from the Audi rings at the balustrade and over the terrace to reach its climax at the facade. Here, there are elements consisting of matt anodised aluminium, over which a red strip runs from the balustrade in the direction of the facade wall. Embedded in snow, the red line catches the eye from very far away. Inside the cabin, the impulse continues. The seating area just behind the aluminium facade has facetted interior walls which contrast very sharply with the cabin's interior furnishings. The lighting with high-tech LED luminaires from Nimbus – which nevertheless immerse the cabin in a snug and cosy light – skilfully brings about the metamorphosis of the cabin from alpine congeniality to cutting-edge high-tech. The overall design approach is primarily reflected in the use of materials, which originally found their use in lightweight automobile construction. The contrast between the old and the new, which begins at the cabin's entrance, is augmented by the spatial media-produced ambience in the interior and diminishes at the transition to the second visitor area. This differentiation into transformed and non-transformed exterior and interior areas has the effect that the old and the new are highlighted to an equal extent.