BrandLoyalty, s´Hertogenbosch (NL)

The BrandLoyalty marketing agency uses loyalty programmes to turn casual buyers into loyal shoppers. The Voss firm of architects has now transferred this business model to the new headquarters in ’s Hertogenbosch in the Netherlands. The idea behind the design of the BrandLoyalty office building was that the 200 or so employees should enjoy their surroundings, be motivated – and develop a long-term bond with the enterprise. Over 1200 Nimbus LED luminaires installed in the building play a central role in this concept. In this way, the lighting concept with models from the Modul Q-family, the near-floor-level LED-recessed wall-mounted luminaire Mike India 50 Accent or the linear luminaires from the L-series kills two birds with one stone: firstly, the Nimbus LED luminaires, in combination with numerous other energy-efficiency measures, help the BrandLoyalty headquarters to meet the requirements of the BREEAM-NL certificate (Building Research Establishment Environmental Assessment Methodology). And secondly, they play a key role in holding onto employees for longer periods.

More information you will find here.

Project data

  • Builder: BrandLoyalty, s´Hertogenbosch
  • Planning: Architectuurbureau Voss, Eindhoven / Arpalight, Bavel
  • Tags: working,holding conferences,meeting,providing access
  • Realisation: 2014
  • Photographer: Guido Erbring