Rim R in anniversary gold
Like a halo, the anodized gold matt RIM R anniversary luminaire hovers over the head of production manager W. Walker, who has helped to build up Nimbus as a successful company from its very beginnings. Underneath are the words:
"Nach Golde drängt, / Am Golde hängt / Doch alles" ("Towards gold throng all, // To gold cling all, // Yes all"), a quotation from Johann Wolfgang von Goethe.
With this unusual advertising campaign, Nimbus is promoting the RIM R series, its latest addition to the product portfolio, as well as the company's 25th anniversary. Once again, the Nimbus Group is taking up the theme "We have/are the originals" as part of its memorable ongoing promotional activities.